While Alan and I were traveling to Rome we were fed, at two different times sandwiches which promoted.............well see for yourself.
| "Happy Cows!" |
| "Chickens have a nice day, EVERY SINGLE DAY." They have a camera to prove it! |
| They have a working relationship with the Dutch Society for the protection of animals. |
| Happy cows are free ranging cows which make the best milk. |
The packaging was creative and the message was clearly written for the European consumer. However, I think, it wise to remember we in the United States are not just selling a product to be consumed here, but we are in fact selling to our consumers the necessity for family farms. Food policies are difficult to understand because they are so complex. Every nation has their process, ours always includes some Executive, Legislative, and Judicial component that deals with the farm bill (a very small portion of the entire food policy package), agricultural concerns, nutritional assistance, food safety, food labeling; dietary guidance and international politics. I think I'll try at some point in the future to dive into these issues of food policies.
We use approximately 17% of our total budget on food and nationally a large percentage of that amount is used to eat out. Obviously eating out has continued to increase over the years. This is another topic needing to be discussed when we look at a reliable, safe, and affordable food policy. Everyone who eats votes on what type of food policy is put into place. What kind of food, where we eat, how often, where it's from all help decided the food policy of the United States.
The consumers in Europe think differently about what they are consuming then we do in the United States. Therefore the marketing of the sandwich addressed the consumers concerns there. The move to healthy food, food safety, and the romance of rural living is gaining ground also in the United States and I think it wise we think about how to best market what we produce and how to educate the consumer about our realities, and at the same time meet the needs the consumers requests. It is important that our voices becomes powerful, not compartmentalized. We need to make deliberate decisions on how to best go forward for the sake of our children and children around the world.


